Privacy Statement for website visitors
This Privacy Statement for Website Visitors ("Website Visitor Statement") describes how Accountor collects and processes your personal data in relation to your use of any of Accountor websites, such as accountor.com or product or service specific websites (“Website”), in other words, when you
- visit the Website, or
- communicate or interact with us via the Website e.g. download material, subscribe to our newsletters, take part in a promotion campaign or give us feedback.
Please read this Website Visitor Statement together with Accountor General Statement, if necessary, before you visit our Website.
Collection of personal data
We collect your personal data through different means. Primarily, we collect and process data, which
- is provided by you when you communicate with us, e.g. via chat, or do business with us like subscribe to our newsletter, contact us requesting an offer or provide information to us through forms available at the Website;
- is generated when you visit our Website or use our services provided therein, e.g. when browsing, downloading brochures or searching information; and
- is obtained from publicly available sources or third parties, where permitted by applicable law, e.g. Trade Register or technical data from analytics providers, advertising networks and search information providers.
We may combine the data collected about you from publicly available sources, and from our different interactions with you e.g. via e-mail or Website activity.
You may decide not to provide any personal data, but that may affect to the functionality of our Website or we will not be able to execute certain activities you have requested from us.
Personal data categories
The personal data we collect and process in our Website includes the following categories of data:
- basic information, such as name, your title and relation to a company you represent and contact details (email, address and phone), or other identifiers;
- marketing and communication data e.g. your interests and preferences, selections, marketing permissions and prohibitions;
- your interaction and related records such as correspondence, your comments or responses to our surveys;
- personal data generated in connection with the use of our services or collected while visiting our Website through cookies or otherwise e.g. user IDs, passwords, authentication details, and how you use the Website or our services;
- technical data on browsing the Website e.g. login information, language, device ID and type, operating system, application settings as well as other data collected by means of cookies and similar technologies; and
- other data, which is based on your consent and defined in detail on a case by case basis.
We may collect and use for any purpose aggregated data, where no natural personal may be identified. Examples of such data are statistical data or demographic data collected in connection with the use of our Website.
Purpose and legal basis for processing personal data
We only collect and process personal data, which is needed for managing our relationship with you and for other relevant operational or commercial purposes, including the processing of personal data for anonymizing it.
Your personal data is processed for the following purposes:
1. RELATIONSHIP MANAGEMENT
The main purpose of processing personal data is to manage the relationship between us and you, or a company you represent, including managing and responding to your activities, asking your feedback or communicating with you. In these cases, our processing is based on the contract between you, or a company you represent, and us, or our legitimate interests to serve you based on your choices and provide you enhanced customer experience.
2. MARKETING AND ANALYTICS
We may market and inform you about Accountor services. We may combine the data collected about you from publicly available sources, and from our different interactions with you. Further, your personal data may also be used for market research and customer surveys. Processing of personal data is based on our legitimate interest to collect and analyze relevant information to better understand our customers and develop relevant services.
Based on your consent we may store and access information, including personal data, on your device in order to create personalized ads profile and deliver relevant content at the Website (e.g. information and ads about Accountor services) as well as to measure the effectiveness of the advertising. Respectively, your personal data may also be processed to develop and improve the Website, or for developing our own or our partners’ services.
3. WEBSITE ADMINISTRATION, INFORMATION SECURITY AND INTERNAL REPORTING
We process personal data to administer and maintain the Website, including hosting and delivering of content therein and for preventing faults and repairing thereof. Your personal data may be used to ensure the information security of the Website and any services provided, including prevention of possible frauds and relevant investigations. We may also generate internal reports for management purposes based on personal data. In these cases, the processing is based on our legitimate interest to operate business effectively and to ensure that the Website and provided services are appropriately protected. Our legitimate interest is also to collect and analyze necessary information to develop our operations e.g. functionality of the Website.
Based on your consent we may process personal data for measurement and reporting including statistical information about the use of our Website.
4. COMPLIANCE WITH THE LAW
We process your personal data in order to meet our statutory obligations e.g. to fulfil authorities’ requests based on the law.
5. OTHER PURPOSES YOU HAVE CONSENTED TO
We may process your personal data also for one or more specific purposes, if you have consented to such processing. Processing of data on browsing the Website and your preferences related thereto as well as sharing such data with nominated third parties is primarily based on your consent.
When collecting personal data through cookies we are committed to, and working to adhere to the principles of the IAB Europe Transparency and Consent Framework. You may find information about the Framework [here].
Cookies may be placed by the Website indicated in a domain address, or with your consent by a nominated third party for the purposes, you have been informed about. Such third parties may be e.g. marketing networks, analytics or social media providers. We use following categories of cookies, which are described generally herein, on our Website:
STRICTLY NECESSARY COOKIES
These cookies are required for the Website to work and they cannot be disabled. They are usually only used when you access a site or use features that generate service requests: configure data protection settings, log in or use forms. You can set your browser to block these cookies or show an alert. However, some parts of the Website may not work if you do this. Processing of personal data is based on our legitimate interest to ensure functionality of the Website and its strictly necessary features.
MEASUREMENT AND ANALYTICAL COOKIES
Using analytical cookies enables us to track the number of users and traffic sources so that we can measure the effectiveness of ads and content provided at the Website. They help us to identify the popular and less popular sites as well as how the users move around the site or interact with ads and content. If you do not consent placing of these cookies, we won’t know e.g. when you have accessed our Website or which part you have visited.
Functional cookies enable us to provide better and more tailored services, such as videos or a real-time chat or personalized ads. Data collected through functional cookies may also be used to improve the functionality of the Website or to improve or develop services provided. Such cookies may be set by us or a third party service provider, whose services have been added to our Website. If you do not accept such cookies, some or all of the features of the Website may not work properly.
ADVERTISING AND SOCIAL MEDIA COOKIES
These cookies have been set on our Website or in our services by our advertising partner or a social media service provider. They enable these companies to create a personalized ads profile of your areas of interest and show you adverts or social media contents accordingly. Sometimes, collected information may also determine the contents and messages you see on other sites. If you do not accept the cookies, you will not see tailored advertising on different websites or you may be unable to use sharing on social media.
Where available detailed information on specific cookies, strictly defined processing purposes and third party cookies is available in Cookie Management Platform, where your consent for placing the cookies is requested.
RETENTION OF COOKIES
Cookies remain on your device until they are expired or you delete them. The storage time for cookies on your device is divided into following two categories.
Session cookies are used to remember relevant settings of your browsing session. They are set per session, meaning that they last until you close your browser. Such cookies are not stored on the hard drive of your device.
Persistent cookies are typically used for targeted advertising or gaining insight on how you use our Website. Persistent cookies are stored on your hard drive in between browser sessions until you delete them or they reach their expiry date.
Information on retention time for each cookie is available through your browser settings.
MANAGEMENT OF COOKIES
To the extent applicable, we regularly request your consent for placing of cookies, and whenever there have been changes.
Third party links
The Website may include links to third-party websites, plug-ins and applications. You may manage third party cookies through your browser settings or, where applicable, in Cookie Management Platform at our Website. Clicking any other links or enabling those connections may allow third parties to collect or share data about you. These third parties typically base processing of your personal data on their legitimate interest. We do not control third-party websites and are not responsible for their data processing practices. Please check relevant information on third-party data processing from their websites.
We send commercial e-mails that may include technologies (web beacons, cookies or similar) that allow us to know what you do with the message (open, read etc.) and links you may click. When you click a link in our marketing e-mail, we will also use a cookie to log what pages you view and what content you download from our Website.
You may control the use of your personal data for direct marketing purposes. You can ask Accountor to stop sending you marketing messages by following the opt-out links on any marketing message sent to you or by contacting us at email@example.com at any time. In such case, we will retain minimum amount of personal data to respect your choice in order to avoid contacting you again.
Please note that even though you opt-out of direct marketing, we may need to contact and communicate with you in connection with the other purposes your personal data is processed for.
Changes to Website Visitor Statement
We may update this Website Visitor Statement at any time, if required in order to reflect the changes in our data processing practices. The last update was on November 2nd, 2020.