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Aspia Group appoints former PwC Sweden CEO as Senior Advisor to accelerate growth

Aspia, the premier growth partner for technology fueled business services across Northern Europe, has appointed Sofia Götmar-Blomstedt, former CEO of PwC Sweden, as Senior Advisor, joining the Group Management Team and reporting to the CEO. The appointment strengthens Aspia’s strategic capabilities and reinforces its ambition to take a leading position in the evolving professional services market.

Sofia Götmar-Blomstedt brings extensive experience from senior leadership roles within the professional services industry. Her background spans strategy, transformation and the evolving intersection of accounting, advisory and digital innovation.

In her Senior Advisory role, Sofia Götmar-Blomstedt will act as an experienced sparring partner within Aspia’s Group Management Team in strategic decision-making. She will contribute a forward-looking perspective and support the development of key commercial areas, with a particular focus on segmentation and pricing.

- We have a strong position today and clear momentum in our business. Our industry is moving quickly, and client expectations for high performance support are increasing. Bringing in Sofia is a natural step as we continue to build the ultimate growth engine for our clients. Her strategic depth will be vital as we turn operational complexity into clarity for the organizations we serve, says Ola Gunnarsson, CEO of Aspia Group.

- Aspia is already a powerhouse, and what stands out is the clear ambition to continue building on that foundation. The combination of strong local expertise, a growing Nordic platform and a forward-looking use of technology creates real momentum for clients. That is what made this opportunity so compelling to me. I look forward to contributing to that journey and supporting clients in taking their next step, says Sofia Götmar-Blomstedt. 

Aspia is currently on a strategic journey, activating an evolved strategy and brand platform to cement its position as the premiere growth partner. The appointment of Sofia Götmar Blomstedt is a key milestone in that mission. With a focus on technology led services and human expertise, Aspia continues to set the new standard for business services across Northern Europe. 

Aspia Group is Northern Europe’s leading partner for tech-enabled accounting, payroll, tax, and advisory services. We provide the financial clarity and trust required for over 30,000 customers to lead with confidence. By combining personal expertise with smart technology, we manage complexity so our clients can focus on their ambition and drive real impact across the region. With 3,000 employees across more than 100 offices and an annual turnover of SEK 3.5 billion, the Group includes the brands Aspia, Accountor, and Skeppsbron Skatt. 

Aspia. Dare to Grow. 

Sofia Götmar-Blomstedt - Aspia Group

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